Throughout a gathering Donald Trump held concerning the vaping epidemic in November, Mitt Romney advised a cause for the spike in teenage utilization: unicorn poop.

Trump had invited each critics and advocates for e-cigarettes to the gathering in a uncommon second of civilized debate, as if he had been truly seeking to higher perceive the difficulty. He had been waffling for weeks about what to do, entertaining at one level a full-on ban of flavored vaping merchandise, although his marketing campaign employees reportedly talked him out of it, fearing that such a technique might antagonize a piece of his political base. Most of the attendees urged prohibition, an method that a number of states and localities like San Francisco and New York Metropolis had already adopted (or tried to), emphasizing the identical level: that flavors—unicorn poop amongst them—are liable for hooking the children all this time. It has been one thing of their chorus.

However new information launched final week by the Facilities for Illness Management and Prevention (CDC) counsel this will not be the case. Or a minimum of it isn’t the complete story. The statistics, culled from a part of the 2019 Nationwide Youth Tobacco Survey (NYTS), provide a special rationale: being younger and a tiny bit reckless. This, in flip, has implications amid a spate of vape bans nationwide, which have typically been framed by policymakers as partly about defending youngsters.

When questioned about why they’d ever tried an e-cigarette, 55 p.c of pupil respondents attributed it to curiosity. Behind that response, the second-most fashionable reply was as a result of “a good friend or member of the family used them,” at 30.eight p.c, and third was that “they’re out there in flavors, reminiscent of mint, sweet, fruit, or chocolate,” at 22.four p.c. Surprisingly, there was no specific choice for needing the frenzy of nicotine—the addictive head excessive that longtime people who smoke have been chasing for hundreds of years (or, within the extra applicable vernacular of our occasions: getting domed.) “Doing tips” was not far behind flavors among the many classes that had been included.

Are you a present or former JUUL worker, or are you aware one thing concerning the firm or vaping business or weed coverage that we must always? Utilizing a non-work gadget, you possibly can contact Alex Norcia securely by way of Sign at 201-429-7024 or e-mail at

A lot of the press consideration for these numbers has fallen, nicely, on the sheer numbers—and primarily the truth that “practically one in three highschool college students has reported utilizing a tobacco product lately,” because the New York Instances wrote. However lacking from the dialog, as vaping activists and public-health consultants in the United Kingdom have already famous, is the notion that flavors would possibly not be what is principally driving youngsters to experiment.

Whereas banning flavors has been the refrain from anti-tobacco crusaders like Democratic presidential candidate Michael Bloomberg, the alternative has been true for grownup vapers: They’ve argued, endlessly, that e-cigarettes are a harm-reduction software and a safer different to smoking. Extra importantly, they’ve insisted that it’s exactly the flavors—the choice to disassociate a nicotine rush from the style of tobacco—that has helped them to ditch lethal flamable cigarettes for vaping. Prohibition-like techniques, of their eyes, threat placing a damper on this perceived success—and, as conflict on drug specialists have identified, might bolster a doubtlessly harmful black market.

After all, it is no marvel why individuals are listening to this report. In recent times particularly, the NYTS tends to spark large dialogue, and typically coverage change. Across the time that the CDC and the Meals and Drug Administration (FDA) printed outcomes from the 2018 NYTS, JUUL Labs, the vape large that controls a lot of the U.S. market and has been criticized for stoking a rise in e-cigarette use amongst teenagers, pulled most flavors off retail cabinets. The transfer was the primary in a collection of comparatively preemptive strikes by the corporate that might, over the subsequent yr, give a 35 p.c stake to Large Tobacco producer Altria, cease promoting, and set up Altria executives to its high ranks as a way to navigate a rising authorities crackdown.

JUUL would additionally cave to stress in one other manner: by ceasing the sale, each on-line and at shops, of practically all of its flavored pods.

Join our e-newsletter to get the most effective of VICE delivered to your inbox day by day.

Observe Alex Norcia on Twitter.

Leave a Reply

Your email address will not be published. Required fields are marked *